concept, art direction, visual identity, illustration, publication design, print management, web design, data visualization, event branding
Winrock International
Winrock International is a global development and aid non-profit that focuses on social, agricultural, and environmental issues. The group formed officially in 1985 when three affiliated organizations merged, but Winrock has a history leading back to the mid-century philanthropic work of Winthrop Rockefeller.
Winrock first approached our agency with an interest in updating their web site, which turned into a larger project involving a refresh of the group’s brand, public impression, and logo. The result was a clean, modern mark that gave them more versatility in use and higher quality impact with their audience.
After establishing Winrock’s new brand, our agency worked with them on a total overhaul of their web presence and then focused on a multitude of other projects for both screen and print, including email newsletters, field reports, educational materials, signage, letterhead and business card suites, event presentations, print advertisements, infographics, annual reports, and more.