VPM

text logo for VPM

concept, publication design, data visualization

As Virginia’s home for public media and state outlet for both NPR and PBS, VPM connects nearly 2 million people across Central Virginia and the Shenandoah Valley to insightful programming in arts and culture, history, science, news and education through its news, television, radio, and digital platforms.

VPM asked our agency to create a mission-forward, brand-cohesive press kit to engage their various audiences and promote VPM’s outlets, extensive reach in the state, and advertising opportunities for area businesses.