NRDC
concept, event branding
NRDC has been working since 1970 to safeguard the earth — its people, its plants and animals, and the natural systems on which all life depends.
For the Southern California office's 30th anniversary celebration, they asked our agency to create a visual theme that tied in with the impressive milestone. Playing off the traditional 30-year anniversary gift — pearls — we worked hand-in-hand with their Director of Special Projects to create an elegant event invitation and theme.
We then carried that visual theme through to a reply card and event materials, including drink menus, signage, and a 67-frame slideshow that featured a timeline of NRDC victories in Southern California. We worked with the event space's AV team to make sure animations worked seamlessly and formats fit their displays for optimum resolution.
We also created a 43-panel digital tribute journal for NRDC’s virtual 50th anniversary celebration during the pandemic.
