MooShoes
concept, art direction, visual identity, illustration, interior assets, merchandise design, print management, web design, event branding, packaging
We started working with NYC’s MooShoes in 2004, focusing first on the design and photo shoots for their print ads and then working on a total rebrand of the vegan shoe and accessories store.
In the years since, we’ve created a wide range of print and digital products for MooShoes from their website and online store to branded merchandise to wallpaper to signage to email newsletters to posters to the lookbooks for their in-house brand, Novacas.
We even rebranded them a second time over a decade later when they expanded with Orchard Grocer — their sister store and vegan deli — which we also branded and created identity and design products for.
