We’d briefly mentioned last week that we were in the midst of an exciting new packaging project. After this weekend’s “Evening in the City of Gold” event honoring Pulitzer-Prize-winning food writer, Jonathan Gold, which served as a kind of soft launch for us, we can finally talk about the project.
The event and fundraiser was put on by the International Association of Culinary Professionals and The Culinary Trust as part of IACP 2016 and it featured, among other things, food from a few of Jonathan Gold’s favorite Los Angeles chefs. One such chef, Chef Minh Phan of porridge + puffs, approached us a little while ago about collaborating with her on the design, packaging, and rolling out of a line of vegan savory jams + sauces we’ve dubbed PINCH by porridge + puffs. Things are very much in the early development stages, but we wanted to share our first designs for the packaging, which will surely evolve as this project does.
See them (and try them) for yourself at the coming events we have planned with Minh, first at a fundraiser for Los Angeles non-profit Food Forward later this month, then at a demo at one of our favorite places in LA, the Hollywood Farmers Market, and finally at the Brooklyn-born, newly LA-based (like us) Smorgasburg. You can find details on all these events and appearances on p+p’s events page.
More soon on all of this!