If the season premiere of Game of Thrones was the only HBO event that dominated your weekend, may we be so bold as to say that you missed out.
Less a series of 12 videos to accompany the 12 tracks of the album and more a continuous narrative, the visual Lemonade presents the songs as related stories, stringing them all together with poetry, spoken word, sound, and stunning visuals and telling one cohesive story of pain, heartache, loss, anger, and restoration, both personal and in a larger more societal sense. It’s 57 minutes of gifted, heart-laid-bare storytelling from the artist and a bold move to employ a new, innovative format to do so, positioning her solidly as a cultural icon.
Over the weekend, HBO debuted the limited release of the visual album, pairing it with a free preview weekend—both of which have now ended—skillfully stepping out of the cultural white noise and grabbing our oh-so scattered attention in this attention deficit disorder digital age.
In the wake of the loss of Prince, Beyoncé + Lemonade give us hope for the future of pop culture if its in such skilled, thoughtful hands as these.
As we said yesterday on IG, boo to the fur used in the primary imagery/film; yay to all else.