Farm Sanctuary
concept, art direction, visual identity, illustration, merchandise design, publication design, print management, event branding
Farm Sanctuary — the nation’s largest farm animal rescue and advocacy organization — was one of our very first clients as a creative agency. They approached our studio in 2006 after some failed attempts at a logo and brand redevelopment with a few larger firms.
We started from scratch, going through a thorough process that ended in a brand that updated the group’s image, communicated their mission, and could be widely applied to all aspects of their work.
After establishing the new organizational logo, we worked closely with Farm Sanctuary’s communications department to extend the resulting brand to their extensive suite of print materials, including brochures on advocacy, activism, education, and promotion, print and web ads, annual reports, campaign branding, donor appeals, print calendars, event fliers, emails, event materials, promotional merchandise, billboards and signage, monthly print newsletters, sub-brands, and their site redesign.
