Paul wanted a simple, single-page scrolling website, which we helped him create and includes a nice little scrolling animation at the top of the page.

After developing the brand and site, Paul asked us to develop various promotional print products for the company, including business cards, a promotional note card, and coffee labels that Pel uses for their annual client gifts of small-batch roasted coffee beans.

For the most recent products—the note cards and 2016 coffee labels—we staged a photoshoot with brightly colored powders, using them on Pel’s note card to coalesce and form the three pixels that make up the company’s logo. With the coffee bags—which were NY + LA themed, respectively—we took the concept a step further, subtly playing some photos we took of the two cities into the powder forms.