Orchard Grocer
concept, art direction, visual identity, illustration, interior assets, merchandise design, print management, web design, event branding, packaging
Orchard Grocer is an all-vegan deli, soft serve shop, and food market on the Lower East Side inspired by the delicatessens of New York’s past.
Orchard Grocer is the sister store of longtime vegan shoe and accessories store next door, MooShoes.
We worked with the store owners — sisters Erica and Sara Kubersky — from inception to opening, starting by walking them through a branding process that involved reinventing and evolving the original brand we created for MooShoes in 2004. The result was new logos for both companies that could effectively stand alone but were noticeably linked in style, color palette, and typography. We went on to create Orchard’s website, menus, print and promotional collateral, merch, in-store design, signage, and more.
