After working through a rebranding process with Novacas, we moved on to packaging work and a full redesign of their Web site. With most of our site work, we generally focus our efforts on front-end design—making sure the aesthetics of the site are sleek and in-line with any branding. For this site, we handled photography ourselves and worked with one of our favorite back-end developers—Michelle Martello of Minima Designs—to implement dynamic, non-Flash mechanics and maximum functionality. You can see the full site here.