Sweet Leaf Wellness
is a holistic wellness clinic based in NY and NJ. We started this branding project by meeting with the business owners and brainstorming branding concepts and potential names. Once we finalized the name and some general themes for the brand, we created multiple drafts of the initial logo, each exploring a different avenue to reach their audience. The final mark features a leaf growing from a brush stroke and a custom font treatment, exuding the fluidity and movement of paint or ink. The brand relies on a vibrant color palette and high contrast for a clean, modern look.