MooShoes is one of the first of its kind—a vegan-owned store selling cruelty-free footwear, bags, apparel, and accessories. We started working with MooShoes in 2004, focusing first on their print ads and then working on a soft rebrand of the company that eventually resulted in this logo. The intention was to create a look that communicated a connection to the natural, animal-centric world while still keeping some of the retro feel of their original logotype—created by Chad Miller + Emiko Badillo. We created these branded business cards for MooShoes in the fall of 2012.