Feral Entertainment was a New-York-based film production company that focused on documentaries and pieces on social commentary. The company's name was a play off of the surname of the company's owner, Leslie Farrell. With the logo, we played off the feral theme by zoning in on wild natural elements and undomesticated animals. In the end, we established the sleek form of the fox as the logo's focal point and fused that with film imagery.