Bend & Bloom Yoga
is an all-ages, community yoga studio in lovely Park Slope, Brooklyn. Being a fairly young studio, Bend & Bloom started out with a totally different look. After getting things off the ground, they sought to refine their brand, giving their aesthetic more thought and time than was initially possible. Playing off the inspiration for the studio name—the tree yoga position—and their paired love of floral forms and soothing colors, we created a mark that fit their audience and the direction in which they wanted to take the studio.