When we first started working with Barnegat Bay Partnership
, they were operating under a name that caused confusion as to their goals and mission. After working with their staff and board to finalize the more streamlined name, we went on to establish a new brand for the organization. The mark focuses on the imagery of the iconic Barnegat Lighthouse (known as Old Barney) and native black duck. The red is inspired by the lighthouse and is paired with a soothing blue.